How to Create an Idea If You Are Not Ogilvy by Alexey Ivanov

Author:Alexey Ivanov
Language: eng
Format: epub
Publisher: Ibidem Press
Published: 2019-04-22T16:00:00+00:00

Image courtesy of Mike Boles and Jerry Hollens (Y&R London, the UK),

photography by Nick Georghiou

Fig. 5.16. SUV that enjoys freedom from birth.

The idea of Ricardo Chávez (BBDO Chile), redrawn by Yuliya Yakhnovskaya

Fig. 5.17. Attention off-road drivers! There is unevenness on the road!

The idea of Leo Burnett London, the UK, redrawn by Yuliya Yakhnovskaya

Fig. 5.18. Is our fish fresh? Let’s say it had other plans this morning.

We will distinguish metaphors and associations related to man and his behavior separately. Of course, these metaphors should be positive (see Figs. 5.19.–5.21.).

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